PR lessons

How to Find and Target your Social Media Audience

Social media is a major platform for businesses to thrive in the digital age. It connects people from all over the world thereby making it a lot easier for businesses to reach audiences beyond their locality. Even with this advantage, it can be really overwhelming for businesses to attract and connect to the right audience.
Creating a connection with the right audience is a determinant for the success of your business as the profits generated comes as a result of their patronage. Therefore, it’s important to proactively reach out and build your target audience.
So, where do you begin?

  1. Sketch out your ideal audience persona
    The first thing to understand is that not everyone is your target audience. Your target audience is a person who is interested in your niche and in the products you have to offer. Figure out their location, status, career, income, pain point, social media space and so on. You have to identify all these characteristics to give you an idea of who you are looking out for. When this is done, it becomes easier to create content that has the potential to attract these people.
    Another option when sketching out your audience persona is to reach out to current customers and run a survey on them. Find out their pain points and what they can pay for. Obtaining similar answers brings about an idea of what kind of audience to look out for.
  2. Search social media groups
    Your target audience is usually hidden in a social media group that has similar interests with what you do. You can research and join groups in order to connect with these people and give massive value. Value is always an attraction point for those who need solutions so it will definitely attract the right people to you.
  3. Run ads
    One solid way to attract your target audience is to run ads because it pulls them closer to the value you are giving out on your page. It enhances visibility and enables the people who need your solution desperately to connect with you and patronize your business. When you finally get them, ensure you consistently create content that can keep them.
    So, if you’ve been wondering how to reach out to your audience, these tips should guide you to find and attract your audience so you can experience a boost in visibility and sales.
read more