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Is “bad PR” damaging?

It is no news that bad news spreads fast in this digital age. With the advent of social media, Managing potentially negative PR situations has become tough for many businesses. 

Though it has been said that there is no such thing as “bad PR”, those at the receiving end of the criticisms that have arisen as a result – beg to differ.

The entire point of PR is to put the brand out there in a positive light. Bad PR however, does the complete opposite. It begins its destructive cascade right from the brand image. Once a brand is perceived in a negative light, it loses its credibility, and as a result, the business may end up losing customers, ultimately resulting in financial losses. So, to answer the question presented at the beginning, bad PR is damaging.

However, that’s not to say that  businesses haven’t benefited from bad PR. Way back in  1985, Coca-Cola released a sweeter version of their product, but it wasn’t until three months later that they realised they had made a huge mistake. They received letters, phone calls and emails from customers saying that the drink tasted horrible. So, what did they do? They reverted back to the original taste and rebranded it as Coke classic. This was certainly met with a lot of positivity, It got so much attention that an entire TV show was interrupted to announce the news, and sales for the beloved fizzy drink!

In the end, bad PR turning into great PR is ultimately dependent on how it’s handled!

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Media Panache 2017 Highlights

MEDIA PANACHE 2017 HIGHLIGHTS

We won The Future Awards, Got NIPR, PRCAN MEMBERSHIP and more…

Just before the New Year — 2017, we released two photo shoots tagged #AnewDawnForNaija on December 31, 2016 across our social media pages. The photos conveyed a message of hope and steadfastness for Nigeria as a nation in 2017 despite the pains Nigerians went through in 2016.

JANUARY

We started off the year 2017 with a BANG! We worked with veteran comedian; Alibaba on his sold out ‘January 1st Concert’, which brought about early celebration among the team. Popular actor Samuel Ajibola ‘Spiff’ stopped by Media Panache for a business visit. In line with our commitment to empower, we announced the Inspire Youngsters campaign targeted at teaching secondary school students on how to use social media positively in this cotemporary age and we visited Christ The King School. For the love of PR, we worked with Bank of Industry to announce #BOISolarEnergyFund and MOU with NAFDAC. Naomi Mac reached out to us to share stories around her 180minutes performance at Hard Rock Café.

FEBRUARY

February was eventful & rewarding. We won MAYA Awards Best PR brand 2017. We helped Wazobia FM push their WazobiaFM Carnival. We worked with 2face Idibia’s team for his Eargasm event. To spread love, we had cupcakes during Valentines Day at the office. We amplified Bank of Industry’s Fashion Masterclass with Mercedes Gonzalez on digital. We worked on MTN Foundation Muson Alumni Concert & Scholars event. For the love of God and PR, we worked with Headstone Church to share unique stories around the Grace and Faith Conference. Our CEO travelled to OAU to deliver a lecture on branding, we also joined Aunt Landa to spread love in Ajah and announced singer Skales’ Ajaga video featuring Timaya and Davido.

MARCH

In March, we turned our office to a mini event center. We celebrated our first year anniversary and had our friends, followers and fans come over to celebrate with us. It was a big deal & party for us. We stopped by at Wazobia FM, Cool FM, WFM to share our 1year journey. We helped popular singer Korede Bello release his debut album ‘Belloved’. Following the January visit we announced Samuel Ajibola’s Dele Issues web series. Our CEO, Timi received a Merit Award from CKIS. We took musician, Skales on a visit to a secondary school to inspire them. After months of pitching, we started the #SimplyBuildit campaign for Whogohost — a web hosting company. Later in the month, we released a video directed to Unilever on how we can move their brand Rexona forward.

APRIL

We were almost discouraged in April after a client said we were too young to handle their brand but we didn’t let that happen! Following #BBNaija competition, we creatively pitched Media Panache to Efe on Twitter shortly after he won. We rounded up #SimplyBuildit Campaign for whogohost and started communication for Yaw’s Annual Event tagged #APERE. Timi & Yemi travelled to Ilorin to get inducted into NIPR.

MAY

MAY was MAY-JOR for us. Timi got featured in The Business Newspaper. We worked on a couple of events including Yaw’s Apere, Kody and The Kids, Teju Babyface’s Secret of Streets Book Launch, Ribena’s Good Values Awards. We also helped Skales release his sophomore album titled “The Never Say Never Guy”.

JUNE

June was action-filled. We partnered with Whogohost to organize a seminar titled ‘Building a Business Empire Online’ for young entrepreneurs, SME owners & Individuals. We also visited more schools for Inspire Youngsters campaign. We understand there’s no creativity without food, so we partnered with Belleful Kitchen to feed MPNsters for a couple of weeks in June while we amplify their First Year Anniversary. Naija FM OAP, Sabina reached out to us to amplify Alfred Winnie Foundation created in memory of her late parents. We delivered an Olowogbogboro shirt design for our partner Fabstake. Cakesssss again, just because Betha & Peniel celebrated their birthdays…

JULY

In July, we had lots of amazing celebration and events. Our client Aunt Landa opened a beautiful headquarter for Aunt Landa Bethel Foundation In Lagos. It was a cake galore when Timi celebrated his birthday at the office. We had so much to eat. Timi also spoke at TechPlus in July. We helped with amplifying, increasing reach, driving ticket sales for various events including Oxymoron of Kenny Blaq, Funnybone Untamed, MTN Foundation Muson Scholars Concert and New Media Conference by Olorisupergal. We also organized a premiere for Yvonne Enakhena’s Movie ‘Trace’ at Ikeja City Mall. We launched Ubi Franklin’s Instant Pickup. July had food in it, Khenwow Kitchen visited the office and treated the stars to a good lunch.

AUGUST

In August, Solar Eclipse never happened. Timi met Dj Jimmy Jatt in August and we did PR for JimmysJumpoff. Our love for food drove us to support our friend, Trays n Pans, during their outdoor #ASUN sales at Mente De Moda. Timi alongside Yvonne Enakhena and Yinka Pearce travelled to Abuja, Benin and Port Harcourt to drive viewership for Trace The Movie at the cinema. We worked on other events including Aunt Landa Market Square and Yaw’s Eye Project in Awka. Yemi celebrated her birthday, and cake happened, Yipeee!

SEPTEMBER

We worked with sport betting company, Billionaire Bet to announce musician Solidstar as a brand ambassador and we also helped Aunt Landa amplify September edition of Aunt Landa Market Square.

OCTOBER

In October, we had the privilege to host PRCAN president, Mr John Ehiguese at our office for inspection in regards to our membership application. We worked with Jumia Food on a subtle campaign tagged #WhenNigeriansAreHungry. We released Samuel Ajibola’s web series featuring former president Olusegun Obasanjo on YouTube. Towards month end, we lost Bertha The Fish, one of our greatest inspiration at the office. Everyone was sad but thank God for Tayo and Shewenzi birthdays, the cakes revived us.

NOVEMBER

November was an Exciting month! Timilehin Bello got nominated for The Future Awards in the category for Media Enterprise. We partnered with Sidmach and Whogohost to deliver Smart School Workshop for school owners. We organized a press conference to launch Instant Apartment. Media Panache visited Triple Cross School for the inspire Youngsters campaign.

DECEMBER

Best Month ever! Timi won The Future Awards 2017 for Media Enterprise. We did PR for Nestle/FoodbayTV’s Coffee Food Music event, Yaw’s All Star Football and Live and Wavy. We also worked on MTNFoundation Muson Donor Event. We helped Funlola Aofiyebi share her training story as a motivation for the youth. We also organized a forum for Korede Bello, Youths and The Police to discuss further on #PoliceAccountability. More good news poured in for us as we got inducted into the Public Relations Consultants Association of Nigeria (PRCAN). Since it is a season of giving, we gave out lots of rice on our social media pages. We launched a new website, thanks to the creative geniuses at Cregital. To crown the year, we worked on Davido’s 30 billion concert and Aunt Landa Market Square.

2017 has been awesome. We appreciate the love from clients, friends, followers and fans. We’ll keep learning and applying new set of skills to make our work look better for the future. It’s been a good experience.

THANK YOU

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