Self Made is an American movie inspired by Madam C.J Walker. The movie showcases talents and drive of America’s first black female self-made millionaire.
We extracted some PR lessons from this movie:
Madam C.J Walker shared her personal story on her hair journey, the loss of hair and struggle to look beautiful despite hair damage. Her audience listened to her story because they could relate. They all didn’t hesitate to buy her products.
CONNECT AND LISTEN:
Madam C.J Walker made it easy for her target audience to find her, she listened to their needs and ensured her product suited their needs.
POWER OF COMMUNITY:
She called her sales representative an army, this gave these women a sense of belonging. They believed in her and trusted her as their leader.
Despite her house being burnt to the ground and having marital problems, Madam C.J Walker was prompt always to respond to crisis.