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Here’s a review of the movie, Elevator Baby, where a wealthy young man and an underprivileged woman are trapped in an elevator as she goes into labour.

THE POWER OF SOCIAL MEDIA

THE POWER OF SOCIAL MEDIA:
Dare shared a video of his current dilemma to his friends to proof that he needs their help. The video found its way to social media, which went viral. Social media then went further to tag him as the #Elevatordoctor. The whole scenario that played out gave him publicity and people were prepared to reckon with him.

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PERCEPTION CHANGE:

When it comes to PR, perception is everything!
Dare being a spoiled and naughty child gave people a wrong perception about him and that singular act of helping a pregnant woman in labor to deliver safely was an emotional angle people could relate to. As his approach to life changed with that singular act, people perception of him changed.

PRODUCT PLACEMENT

PR serves to increase the significance of a brand by influencing the way people feel about it. Notice where Toyin Abraham said “It’s Coca-Cola, the best in Africa “. That is a good way of showcasing and informing people about the importance of a brand.

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Tags : Elevator babyMovie reviewpower of social mediaPR firm in Lagossocial mediasocial media strategy

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