PR Events

3 Top Skills a Public Relations Personnel Must Have!

A Public relations personnel is an individual who is excellently skilled at managing the reputation of a brand and creating campaign projects to boost the brand’s image. They improve brand visibility and connection with the target audience by writing press releases and blog posts, communicating with journalists, engaging in crisis management and even helping to create a marketing plan for products and services.

An outstanding execution of public relations requires the mastery of certain skills. Some of which include:

1) Communication Skills
A successful Public relations personnel must possess both writing and presentation skills. The bulk of work involves producing articles which captivates the attention of readers and the use of storytelling is often required. They also create press releases, blog posts, and other campaign projects for different brands. Great presentation skills come in handy when presenting ideas and projects to clients, stakeholders and journalists.

2) Research skills
Another important skill required to stand out in the field of public relations is excellent research abilities. This skill is key because public relations personnel usually interact with various brands in diverse industries and need to deliver accurate, engaging information throughout their writing. The ability to carry out accurate research about each industry as well as their products and services and present it excellently is crucial in Public Relations.

3) Social media skills
With the popular use of social media, it is imperative that a Public relations personnel builds strong social media skills. An understanding of relevant activities as well as excellent execution on each social media platform is vital. This skill helps them to effectively market various brands via social media.

As you proceed on your journey as a PR personnel, paying critical attention to the development of these skills can help you stand out in the public relations space.

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Media Panache was awarded Young PR agency of the year at Brandcom Awards 2020 which held on Friday, November 27 2020 in Lagos.

The award is organized to recognize and reward exceptional agencies, brands, and individuals in the marketing and communications industry in Nigeria.

Thank you to our staff, our clients, partners, friends and fans. Without you all, this won’t be possible.

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Media Panache’s Peniel Ajuka Delivers Exclusive PR Insights at ‘The Entrepreneurial Mindset’


 An audience of students and entrepreneurs of Obafemi Awolowo University, was treated to an exclusive session of useful tips and insights into the use of Public Relations as a tool for building businesses. The session was facilitated by Peniel Ajuka, General Manager at Media Panache Nigeria, a front-line Public Relations and Media Consultancy.

The session was part of a one-day conference titled “The Entrepreneurial Mindset” organized by The Roots in Motion Enterprise. Peniel Ajuka facilitated a high-level interactive session on the theme “What to do With PR.” The session explored how business owners can effectively understand PR and use it to plug into their brand building and marketing efforts.

Speaking about the session afterward, Ajuka said:

“There is often a bit of confusion about what Public Relations can or should do for a business, especially because there may seem to be an overlap between PR and other fields of practice in the IMC space. What this session did was to, first of all, delineate what PR is, and then help business owners grasp how to leverage PR to achieve certain outcomes. Based on the feedback, I believe the audience found the session useful and illuminating, and I appreciate The Roots Enterprise for providing the platform to share knowledge, ideas, and experience.”

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Other speakers who facilitated sessions at the event include, Commissioner for Youths and Sports in Oyo State, Seun Fakorede, Ife Agboola, amongst others.

The Roots Enterprise is a brand-building organization focused on helping innovative startups gain a sustained existence and visible presence in a world of decreasing consumer attention spans. To this end, it provides consulting services focused on advertising, online presence strategy and idealization, in addition to organizing platforms like “The Entrepreneurial Mindset” for information sharing.

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