It is no news that bad news spreads fast in this digital age. With the advent of social media, Managing potentially negative PR situations has become tough for many businesses. Though it has been said that there is no such thing as "bad PR", those
In our digital world, it has become increasingly difficult to build a brand without the use of social media. Brands can harness social media platforms to build visibility, connect and engage with their target audience as well as market their products and services. However, managing