It is no news that bad news spreads fast in this digital age. With the advent of social media, Managing potentially negative PR situations has become tough for many businesses. Though it has been said that there is no such thing as "bad PR", those
Now and then, brands become victims of negative PR even when they try to avoid it. To worsen the situation, bad news flies fast in this digital age, and so, it's crucial to quickly and effectively handle these incidences. Negative PR affects the public's view